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Executive  & Corporate Coaching

Future shaping leaders

What is professional coaching?

It’s a partnership with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential that is particularly important in today’s uncertain and complex environment. Coaches honour the client as the expert in his or her life and work and believe every client is creative, resourceful and whole.

The coach's responsibility is to:

Discover, clarify, and align with what the client wants to achieve

Elicit client-generated solutions and strategies

Hold the client responsible and accountable


This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.

How is coaching delivered? What does the process look like?

Coaching typically begins with a personal interview (either face-to-face or by teleconference call) to assess the individual's or business’ current opportunities and challenges, define the scope of the relationship, identify priorities for action and establish specific desired outcomes. Subsequent coaching sessions may be conducted in person or over the telephone, with each session lasting a previously established length of time. Between scheduled coaching sessions, the individual may be asked to complete specific actions that support the achievement of one's personally prioritised goals. The coach may provide additional resources in the form of relevant articles, checklists, assessments or models to support the individual's or business’ thinking and actions. The duration of the coaching relationship varies depending on needs and preferences.

How can you determine if coaching is right for you?

To determine whether you or your company could benefit from coaching, start by summarizing what you would expect to accomplish in coaching. When an individual or business has a fairly clear idea of the desired outcome, a coaching partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease.

Since coaching is a partnership, ask yourself whether collaboration, other viewpoints, and new perspectives are valued. Also, ask yourself whether you or your business is ready to devote the time and the energy to making REAL changes. If the answer is yes, then coaching may be a beneficial way to grow and develop.

How long does a coach work with a client?

The length of a coaching partnership varies depending on the individual's or team's needs and preferences. For certain types of focused coaching, three to six months of working may work. For other types of coaching, people may find it beneficial to work with a coach for a longer period. Factors that may impact the length of time include: the types of goals, the ways individuals or teams prefer to work, the frequency of coaching meetings and financial resources available to support coaching.

http://www.coachfederation.org/index.cfm